Behind The Scenes of my Australia Wide Campaign for BWS!

Over the last few years I’ve had the privilege of working with some big name Aussies brands like David Jones, Bundaberg Rum, Big W and Rebel Sports and most recently I was able to add BWS to that list!

To celebrate their 21st birthday we shot an Australian wide campaign which was shot at Hatch Studios in Alexandria.

This ad featured on the side of trams, in train stations, on billboards and on social media.

The idea behind the ad was to be ‘fun and a party girl’. The inspiration was Miley Cyrus where she would always stick out her tongue and pull a face. That was my reference and I had to make as many faces as I possibly could that would make it look like I was having one hell of a time at a party whilst simultaneously eating cake!

Here are some BTS photos of the shoot. A lot of cake was consumed but I ended up needing a spit bucket so I didn’t have to swallow all of the cake I was eating.

Great experience to be on set with so many people and to also have to act as well as model.

BTS of a BWS Australia-wide campaign

Pretending to look at my friend at the ‘party’ whilst sneaking a piece of cake!

Billboard in Perth for the BWS campaign I modelled for

OOH advertising in Brisbane

Seen at a Sydney train station!

Social media ads